Skip to content
Alex FolziOpen your wardrobe ↗
Menu

Press kit

Use the language without strengthening it.

This kit makes approved descriptions easy to quote and the claims boundary easy to inspect. Planned launch pricing is published on pricing.html. Purchase availability is not announced. iOS timing, broad garment coverage, and accuracy results remain unannounced.

Blue, pomegranate and ivory fabrics arranged as a colour and material study
Alex FolziWordmark preview · black on white

Wordmark

Simple enough to reproduce. Specific enough to protect.

The wordmark is the text ‘Alex Folzi’ in the site’s sans-serif typeface. Keep the text selectable and do not redraw the mark as a body silhouette or measuring tape.

Download wordmark text

Approved descriptions

Quotable, with the uncertainty intact.

Approved description · product

Alex Folzi, built by IT Custom Solution LLC, is a personal wardrobe studio for adults in the United States. Its desktop web app is available now. Phone scan processing runs on the Alex Folzi estimator. No outside scan vendor receives your photographs. Measurements are uncalibrated, and fit guidance is declined until a calibration study is complete.

Approved description · product

Measurements are estimates from a guided phone scan when that path is configured. Available values are labelled estimated, observed, inferred, or unavailable, with provenance, confidence, and scan date.

Approved description · privacy

Model training, brand or merchant sharing, and social sharing are separate optional consents. Each starts off, and none is required for core service processing.

Claims boundary

Banned claims

These phrases appear here only as a control list. They must not be used as headlines, captions, summaries, quotations attributed to the company, partner copy, or product descriptions.

  • "100% accurate"
  • "exact"
  • "tailor-grade"
  • "fit-guaranteed"
  • "digital twin"
  • "knows your body"
  • "perfect fit"
  • "Meet your body"
  • "Your body, decoded"
  • "Powered by intelligence"
  • Any numeric accuracy claim before substantiation and formal approval
  • Any comparative accuracy claim
  • Any claim of superior or favourable unit economics, including lifetime value, acquisition cost, retention, or conversion, before those figures are observed from real paid cohorts
  • Any comparison of our economics to another company before the same figures exist on both sides

Press contact

Email support@alexfolzi.com with the subject "Press inquiry."

Copy rule

Do not convert uncertainty into certainty when shortening approved language.

Accuracy and honesty